With little to no physical library space remaining in their offices, law firms are getting creative about where their law librarians should be, not only physically but on the org chart.

Some are choosing marketing.

Librarian knowledge of legal markets and first-hand understanding of client needs, along with their information science training and research skills, give them the mix of know-how and insight to optimize legal marketing and business development.

Blending some library and information center staff with marketing staff makes sense, and following are some of the ways law librarians can add value and offer support to marketing initiatives.

Read the full article here.

Photo of John DiGilio John DiGilio

As an information professional and visionary, John DiGilio has over 20 years of large law firm library and legal information vendor experience. He has proudly been affiliated with some of the largest law firms and information vendors in the industry. An award winning writer and popular speaker, John believes in the value of information and the power it can bring when harnessed wisely and efficiently.

John is the Vice President of Research & Intelligence at LAC Group. He has written for numerous regional and national publications as well as taught college and graduate courses in such topics as business ethics, e-commerce, fair employment practices, research methodology and business law.